Hi, I’m Sondra.
Creative strategist. Real estate investor. Wellness nerd. Financially curious human.
I design things people remember — from iconic products to unforgettable spaces.
Also: baking-school dropout, plant lover, and someone who believes financial literacy should be as common as coffee.
I created Her Next Chapter to help people rebuild after life pivots — and this space is the personal side of that evolution. It’s where wellness, wealth, creativity, and reinvention all come together.
Designed for More
I’ve been working at the intersection of creativity, strategy, and design for over 20 years — starting in the toy industry, where I shaped play experiences and licensed products at Hasbro.
That foundation led me into the outdoor world, where I developed premium lifestyle products at YETI, blending functional design with emotional storytelling.
Today, I lead creative development across several categories in the consumer products division at Netflix — where entertainment, culture, and product design come together in powerful new ways.
Over time, I started applying those same skills beyond the corporate world — building a real estate portfolio, branding short-term rentals, creating wellness content, and designing tools that help people rebuild and take action. Once you understand what people actually connect with, you can design anything: a product, a brand, or even a new direction for your life.
I love talking about how design creates value — not just in how things look, but in how they work, convert, and resonate. Whether it’s in wellness, real estate, consumer products, or content, design has always been the through line. It’s the anchor I return to, and the lens I use to build things that last.
If you’re exploring new ideas or building something of your own, I’d love to connect. I’m always down to talk shop, share experiences, and see what’s possible when creative people come together.
Curious about my career journey?
What I’m Building
Her Next Chapter
When everything changed, I rebuilt. Her Next chapter started as my recovery toolkit; and turned into a platform for people navigating heartbreak, burnout, reinvention, or just a life that no longer first. It’s wellness, money, and mindset — but with real tools, real stories, and no BS.
➔ Explore Her Next Chapter
Real Estate Investing
From Airbnbs to fix-and-flips, I’m building wealth and independence one property at a time. The goal? Creative freedom, passive income, and power plays. I even acquired a villa in Bali using my retirement account—because why not invest where you’d vacay.
Financial Literacy
I got tired of avoiding the money talk. So I dove in to all things; from self-education to joining masterminds focused on wealth building and alternative investing. Now I share what I’ve learned with friends, creatives, and anyone ready to make money make sense.
Wellness is My Foundation
Wellness isn’t a trend—it’s survival. After being diagnosed with Hashimoto’s Autoimmune Disease, I overhauled my life with fasting, functional medicine, electrolytes, and strength training. It became a full-blown lifestyle (and obsession). Now I bio hack like it’s a second job.
Designing What Converts
From short-term rentals to personal brands, I help creative entrepreneurs and investors clarify what makes their space, service, or story work. This isn’t about being cute; it’s about being booked, aligned, and actually profitable.
AI as a Superpower
I don’t use AI to replace creativity; I use it to amplify it. From building content workflows to managing my finances to planning better systems, I see AI as a co-creator. It helps me think clearer, move faster, and free up time for the things that actually matter.
Let’s Connect
Whether you’re curious about real estate, building a creative life, mastering your money mindset, or just want to talk about life pivots and possibility — I’m here for it.
Book a quick call and let’s see where the conversation goes. This is a space for connection, not a sales pitch.