Hi, I’m Sondra.

Creative strategist. Real estate investor. Wellness nerd. Financially curious human.

I design things people remember — from iconic products to unforgettable spaces.

Also: baking-school dropout, plant lover, and someone who believes financial literacy should be as common as coffee.

I created Her Next Chapter to help people rebuild after life pivots — and this space is the personal side of that evolution. It’s where wellness, wealth, creativity, and reinvention all come together.

Designed for More

I’ve been working at the intersection of creativity, strategy, and design for over 20 years — shaping licensed consumer products, immersive experiences, and trend-driven collaborations for global audiences. My career began in the toy industry at Hasbro, where I led product design for iconic franchises, and expanded into lifestyle innovation at YETI.

Today, I lead creative development in Netflix’s Consumer Products division — translating cultural phenomena like Stranger Things, Bridgerton, and Squid Game into compelling products and retail collaborations. From Walmart and Target to Williams-Sonoma, I bring entertainment and product design together in ways that resonate with fans worldwide.

Beyond corporate roles, I explore creativity through real estate design and coffee culture. I’ve built and branded short-term rentals, including a hospitality-driven property in Bali, and I review and analyze coffee shop experiences as a way to study how design, brand, and culture intersect in everyday life.

At the core, I believe design isn’t just about how things look — it’s about how they connect, inspire, and endure. Whether developing consumer products, curating experiences, or building new ventures, I use creativity as a tool to shape culture, spark engagement, and create lasting value.

What I’m Building

Her Next Chapter

When everything changed, I rebuilt. Her Next chapter started as my recovery toolkit; and turned into a platform for people navigating heartbreak, burnout, reinvention, or just a life that no longer first. It’s wellness, money, and mindset — but with real tools, real stories, and no BS.

Real Estate Investing

From Airbnbs to fix-and-flips, I’m building wealth and independence one property at a time. The goal? Creative freedom, passive income, and power plays. I even acquired a villa in Bali using my retirement account—because why not invest where you’d vacay.

Financial Literacy

I got tired of avoiding the money talk. So I dove in to all things; from self-education to joining masterminds focused on wealth building and alternative investing. Now I share what I’ve learned with friends, creatives, and anyone ready to make money make sense.

Wellness is My Foundation

Wellness isn’t a trend—it’s survival. After being diagnosed with Hashimoto’s Autoimmune Disease, I overhauled my life with fasting, functional medicine, electrolytes, and strength training. It became a full-blown lifestyle (and obsession). Now I bio hack like it’s a second job.

Designing What Converts

From short-term rentals to personal brands, I help creative entrepreneurs and investors clarify what makes their space, service, or story work. This isn’t about being cute; it’s about being booked, aligned, and actually profitable.

AI as a Superpower

I don’t use AI to replace creativity; I use it to amplify it. From building content workflows to managing my finances to planning better systems, I see AI as a co-creator. It helps me think clearer, move faster, and free up time for the things that actually matter.

Let’s Connect

Whether you’re curious about real estate, building a creative life, mastering your money mindset, or just want to talk about life pivots and possibility — I’m here for it.

Book a quick call and let’s see where the conversation goes. This is a space for connection, not a sales pitch.