Hi, I’mSondra
my whole career. At some point I realized it was also how I wanted to live...
No single thing is supposed to be everything. That’s not a limitation. That’s the design.
Your job doesn’t have to fulfill every part of you.
That leaves room for outlets; for being creative, building a business, a hobby...that exist alongside your career, not in competition with it.
isn’t the topic...
I see things...
two decades making things people want to feel and get their hands on. I still do. And now I’m also doing this.
Saying ‘two decades’ out loud is a little jarring.
Like, when did that happen?!
But here’s the thing. I’m not trying to sound seasoned. I’m not trying to sound young. I’m just in it. Still making things. Still starting things. Both at the same time.
in corporate. I’m also building a brand consultancy, making content, attempting to grow a garden from scratch, and figuring out how to stop raccoons from ransacking my vegetables.
I notice. Products, coffee shops, brands, music nobody talks about anymore, the way a good design makes you feel something before you even know why.
I’ve been watching this stuff for 23 years.... Now I’m just doing it out loud.
If you want this eye on your brand, that’s over here.
is how everything creative gets to the version that actually works.
Your brand deserves one too.
